面對零售行業數(shu)字(zi)(zi)(zi)化(hua)轉(zhuan)型浪(lang)潮，傳統線下運營(ying)(ying)模式正面臨多重(zhong)挑戰：人(ren)工(gong)成本(ben)上升、營(ying)(ying)業時段受限、多店(dian)管理困難、無人(ren)場(chang)景下客(ke)戶服務缺(que)失(shi)…...如何實現(xian)降(jiang)本(ben)增效(xiao)、提升消費(fei)體(ti)驗、沉淀(dian)數(shu)字(zi)(zi)(zi)化(hua)資產(chan)，成為零售商(shang)(shang)戶的核心(xin)痛點。為此，聯通(tong)數(shu)字(zi)(zi)(zi)科技有限公司(si)(si)(si)、西(xi)安沃愛購網(wang)絡科技公司(si)(si)(si)和西(xi)安鵬迪信(xin)息科技有限公司(si)(si)(si)依托前沿的人(ren)工(gong)智(zhi)能、智(zhi)能客(ke)服、大數(shu)據(ju)與物聯網(wang)技術，創新研發出(chu)‘無人(ren)值守來客(ke)云便利(li)店(dian)數(shu)智(zhi)控策平(ping)臺’——一套面向(xiang)無人(ren)值守新零售場(chang)景的全鏈路智(zhi)能運營(ying)(ying)解決方案，助力商(shang)(shang)戶重(zhong)構(gou)運營(ying)(ying)模式，實現(xian)降(jiang)本(ben)增效(xiao)，實現(xian)數(shu)字(zi)(zi)(zi)化(hua)升級。

行業變革驅動需求，無人零售迎來發展黃金期

隨著(zhu)社會生活節奏的(de)(de)(de)(de)加(jia)快，現代消費(fei)者對購(gou)物(wu)的(de)(de)(de)(de)便捷性與高(gao)(gao)效性提(ti)(ti)出(chu)了更(geng)高(gao)(gao)要求，24小時不(bu)間(jian)斷的(de)(de)(de)(de)自(zi)助購(gou)物(wu)體(ti)驗成(cheng)為(wei)市場(chang)新(xin)(xin)剛需(xu)。與此(ci)同(tong)時，傳(chuan)統線下(xia)零售(shou)(shou)業正(zheng)面臨著(zhu)諸多發展(zhan)(zhan)困(kun)境：店(dian)(dian)主離(li)場(chang)后無(wu)(wu)法提(ti)(ti)供持續服(fu)務，夜間(jian)消費(fei)場(chang)景大量流失；人(ren)工成(cheng)本逐年(nian)(nian)攀升，門店(dian)(dian)運營壓力持續加(jia)大；多門店(dian)(dian)管(guan)理分散，效率(lv)(lv)低下(xia)且(qie)風險管(guan)控難度高(gao)(gao)。在此(ci)背(bei)景下(xia)，無(wu)(wu)人(ren)零售(shou)(shou)作(zuo)為(wei)新(xin)(xin)零售(shou)(shou)的(de)(de)(de)(de)核心形態，憑(ping)借其24小時營業、人(ren)力成(cheng)本低、運營效率(lv)(lv)高(gao)(gao)的(de)(de)(de)(de)優勢，成(cheng)為(wei)行(xing)業轉型升級的(de)(de)(de)(de)重要方向。數(shu)據顯示，無(wu)(wu)人(ren)零售(shou)(shou)市場(chang)規模(mo)正(zheng)快速擴張，預(yu)計2025年(nian)(nian)將突破千億元大關。加(jia)之人(ren)工智(zhi)能技術(shu)、音視頻通信技術(shu)與互聯網技術(shu)的(de)(de)(de)(de)飛速迭代，為(wei)無(wu)(wu)人(ren)店(dian)(dian)鋪(pu)的(de)(de)(de)(de)規模(mo)化運營提(ti)(ti)供了堅實的(de)(de)(de)(de)技術(shu)支撐(cheng)，國家對創新(xin)(xin)產業的(de)(de)(de)(de)政(zheng)策扶持更(geng)進一步(bu)釋放了行(xing)業發展(zhan)(zhan)潛力。‘無(wu)(wu)人(ren)值守來客云便利店(dian)(dian)數(shu)智(zhi)控策平臺(tai)’的(de)(de)(de)(de)上線，正(zheng)是(shi)順(shun)應行(xing)業發展(zhan)(zhan)趨勢，精準(zhun)對接市場(chang)核心需(xu)求的(de)(de)(de)(de)創新(xin)(xin)成(cheng)果。

三大核心子系統協同，構筑無人值守全場景解決方案

平臺以“全場景(jing)覆蓋(gai)、全智能聯動、全鏈路管(guan)控”為(wei)核(he)心設計(ji)理念(nian)，打造三(san)大核(he)心子系統，全方位解決(jue)無(wu)人零售(shou)運營中的門禁(jin)管(guan)理、監控協(xie)同、客服響應等關鍵(jian)問(wen)題。

4G遠程控制門禁子系統——安全便捷的出入管理核心

作為無人店(dian)(dian)(dian)鋪的(de)(de)“第一道防(fang)(fang)線”，平臺搭載的(de)(de)4G遠程(cheng)(cheng)控制(zhi)門禁系(xi)(xi)統(tong)，深度融(rong)合4G物聯網技術、MQTT物聯網通(tong)(tong)信協議與(yu)加(jia)密(mi)驗(yan)簽技術，整合4G物聯網卡、雷達(da)開(kai)(kai)(kai)關(guan)(guan)(guan)、霍爾(er)效應(ying)開(kai)(kai)(kai)關(guan)(guan)(guan)、微(wei)動開(kai)(kai)(kai)關(guan)(guan)(guan)等(deng)核心組件，通(tong)(tong)過MQTT云服務(wu)器與(yu)物聯網網關(guan)(guan)(guan)控制(zhi)系(xi)(xi)統(tong)實現高(gao)效、安(an)全的(de)(de)聯動管(guan)(guan)控。同(tong)時，系(xi)(xi)統(tong)提供加(jia)密(mi)驗(yan)簽的(de)(de)對(dui)外(wai)(wai)API接(jie)(jie)口，可(ke)輕松對(dui)接(jie)(jie)商戶現有收(shou)銀(yin)、會員(yuan)管(guan)(guan)理(li)(li)系(xi)(xi)統(tong)及ERP系(xi)(xi)統(tong)，實現出入(ru)數(shu)據(ju)與(yu)銷售、會員(yuan)、庫存數(shu)據(ju)的(de)(de)實時互通(tong)(tong)，確保(bao)系(xi)(xi)統(tong)兼容性與(yu)數(shu)據(ju)傳輸(shu)安(an)全性，從技術層面筑牢門店(dian)(dian)(dian)出入(ru)安(an)全防(fang)(fang)線，也為ERP系(xi)(xi)統(tong)的(de)(de)全鏈路資源統(tong)籌提供前(qian)端數(shu)據(ju)支(zhi)撐。該系(xi)(xi)統(tong)全面覆(fu)蓋多種(zhong)出入(ru)場景：消費(fei)者可(ke)通(tong)(tong)過“門店(dian)(dian)(dian)附(fu)近掃碼(ma)(ma)”的(de)(de)方(fang)式安(an)全進店(dian)(dian)(dian)；購物完成后，既可(ke)以在小程(cheng)(cheng)序(xu)內直(zhi)接(jie)(jie)點擊開(kai)(kai)(kai)門，也可(ke)到店(dian)(dian)(dian)門前(qian)掃碼(ma)(ma)離(li)場，全程(cheng)(cheng)無需人工干(gan)預(yu)；針(zhen)對(dui)突(tu)發斷電(dian)情況，系(xi)(xi)統(tong)開(kai)(kai)(kai)啟(qi)自供電(dian)模式，保(bao)障消費(fei)者正常離(li)場，徹底解(jie)決應(ying)急(ji)出入(ru)難題。此外(wai)(wai)，系(xi)(xi)統(tong)支(zhi)持客服遠程(cheng)(cheng)開(kai)(kai)(kai)門、員(yuan)工/老板小程(cheng)(cheng)序(xu)直(zhi)接(jie)(jie)開(kai)(kai)(kai)門等(deng)特殊權限操作，同(tong)時具備門未關(guan)(guan)(guan)畢預(yu)警功能，實時通(tong)(tong)知客服處理(li)(li)，全方(fang)位保(bao)障門店(dian)(dian)(dian)安(an)全。

監控設備數據統一管控子系統——打破品牌壁壘的可視化中樞

針對傳(chuan)統(tong)(tong)(tong)門店監(jian)(jian)控(kong)(kong)品牌繁雜、數據分散、管(guan)(guan)理不(bu)(bu)便的痛點，平(ping)臺(tai)(tai)打造監(jian)(jian)控(kong)(kong)設(she)備(bei)數據統(tong)(tong)(tong)一(yi)管(guan)(guan)控(kong)(kong)系(xi)統(tong)(tong)(tong)，兼容海康、大華、宇(yu)視等(deng)主流(liu)品牌攝(she)像(xiang)頭(tou)及視頻云平(ping)臺(tai)(tai)，實(shi)現多品牌監(jian)(jian)控(kong)(kong)設(she)備(bei)的集(ji)中管(guan)(guan)控(kong)(kong)。系(xi)統(tong)(tong)(tong)可根據不(bu)(bu)同店鋪(pu)的攝(she)像(xiang)頭(tou)品牌，自動匹配對應的視頻云平(ping)臺(tai)(tai)接(jie)口，精準獲取攝(she)像(xiang)頭(tou)信息，同時對外提(ti)供統(tong)(tong)(tong)一(yi)的調用接(jie)口，方便其他系(xi)統(tong)(tong)(tong)快速集(ji)成。通(tong)過(guo)該(gai)系(xi)統(tong)(tong)(tong)，商戶可在同一(yi)后臺(tai)(tai)實(shi)時查(cha)看所有門店的監(jian)(jian)控(kong)(kong)畫面，實(shi)現多門店監(jian)(jian)控(kong)(kong)的可視化、集(ji)中化管(guan)(guan)理，大幅提(ti)升運(yun)營效率與風險管(guan)(guan)控(kong)(kong)能(neng)力。

音視頻通訊客服子系統——全時段智能響應的服務載體

平臺創(chuang)新(xin)(xin)性地融入(ru)AI數字(zi)人(ren)(ren)技術，構建全時段、智能化(hua)的音(yin)視(shi)頻通(tong)訊客(ke)服(fu)系(xi)統，涵蓋客(ke)戶掃(sao)碼呼叫、數字(zi)人(ren)(ren)交(jiao)互、客(ke)服(fu)任(ren)務分(fen)派、工作臺管理、門店(dian)狀態監控(kong)、異(yi)常(chang)處(chu)理等核心(xin)功(gong)(gong)能，徹底解決無人(ren)(ren)店(dian)鋪的服(fu)務響應(ying)難題(ti)。消費者掃(sao)碼即可喚(huan)起小(xiao)程序，自(zi)動(dong)(dong)接(jie)入(ru)WiFi并聯(lian)動(dong)(dong)卡(ka)通(tong)形象數字(zi)人(ren)(ren)，通(tong)過常(chang)見(jian)問(wen)(wen)題(ti)列表、文(wen)本(ben)咨(zi)詢等方(fang)式(shi)獲取智能回復(fu)，數字(zi)人(ren)(ren)支持文(wen)本(ben)或語音(yin)播報響應(ying)；復(fu)雜問(wen)(wen)題(ti)可一(yi)鍵轉接(jie)人(ren)(ren)工客(ke)服(fu)，實現語音(yin)、視(shi)頻通(tong)話自(zi)由切換，保障(zhang)(zhang)服(fu)務連續性。語音(yin)與知識庫資源存儲于門店(dian)主機(ji)，定(ding)時同(tong)(tong)步更新(xin)(xin)，確保應(ying)答精準(zhun)(zhun)。客(ke)服(fu)端配(pei)備智能任(ren)務分(fen)派機(ji)制，依據(ju)繁(fan)忙程度自(zi)動(dong)(dong)匹(pi)配(pei)空閑(xian)客(ke)服(fu)，工作臺支持雙屏顯示(shi)、交(jiao)易(yi)信(xin)息彈(dan)幕(mu)、客(ke)戶標簽標注等功(gong)(gong)能，同(tong)(tong)步聯(lian)動(dong)(dong)AI視(shi)頻預警(jing)信(xin)息，提(ti)升服(fu)務效率。門店(dian)狀態實時上(shang)報云端，支持多條件查詢，故障(zhang)(zhang)按(an)低、中、高(gao)分(fen)級告警(jing)，通(tong)過APP消息、企業(ye)微(wei)信(xin)通(tong)知、電話外(wai)呼等方(fang)式(shi)精準(zhun)(zhun)觸達(da)責任(ren)人(ren)(ren)，保障(zhang)(zhang)問(wen)(wen)題(ti)快速處(chu)置。

AI技術深度賦能，重構無人零售運營價值

平臺以人(ren)(ren)(ren)工智(zhi)(zhi)(zhi)能(neng)技術(shu)為驅(qu)動(dong)，全(quan)面賦能(neng)零售(shou)(shou)運營(ying)場景。通過AI數(shu)(shu)字人(ren)(ren)(ren)客服(fu)系統，實(shi)現擬(ni)人(ren)(ren)(ren)化交(jiao)互(hu)與全(quan)天候智(zhi)(zhi)(zhi)能(neng)響應，顯(xian)著(zhu)提升服(fu)務(wu)效率并(bing)降低(di)人(ren)(ren)(ren)力成本(ben)。同(tong)(tong)時，依托計算機視覺與智(zhi)(zhi)(zhi)能(neng)數(shu)(shu)據(ju)分析(xi)技術(shu)，平臺可精(jing)準識別(bie)商(shang)品、實(shi)時同(tong)(tong)步(bu)(bu)交(jiao)易信(xin)息(xi)、動(dong)態生成運營(ying)洞(dong)察(cha)，為商(shang)戶提供數(shu)(shu)據(ju)驅(qu)動(dong)的(de)決(jue)策支持，構建(jian)智(zhi)(zhi)(zhi)能(neng)化、自動(dong)化、可追溯的(de)零售(shou)(shou)運營(ying)新范式。平臺實(shi)現了客戶掃碼開(kai)門、客服(fu)遠程(cheng)開(kai)門、門禁(jin)狀態監控(kong)、攝(she)像頭(tou)監控(kong)、門店網絡監控(kong)、音(yin)視頻通話、數(shu)(shu)字人(ren)(ren)(ren)交(jiao)互(hu)、店鋪信(xin)息(xi)同(tong)(tong)步(bu)(bu)、訂(ding)單信(xin)息(xi)同(tong)(tong)步(bu)(bu)、退款發起(qi)、系統管理(li)等全(quan)業務(wu)流程(cheng)的(de)數(shu)(shu)字化管控(kong)，并(bing)通過與ERP系統的(de)深度協(xie)同(tong)(tong)，打通“出入管理(li)-銷(xiao)售(shou)(shou)交(jiao)易-庫存管理(li)-財務(wu)管理(li)”的(de)全(quan)鏈路(lu)，構建(jian)“無人(ren)(ren)(ren)值守+智(zhi)(zhi)(zhi)能(neng)服(fu)務(wu)+數(shu)(shu)據(ju)驅(qu)動(dong)+統籌(chou)管控(kong)”的(de)新型(xing)零售(shou)(shou)運營(ying)模式。

多重價值凸顯，助力商戶降本增效提質

平臺的落地應(ying)用(yong)，將(jiang)為(wei)零(ling)售(shou)商(shang)戶帶來多重核心價值：一(yi)是(shi)(shi)滿足(zu)消(xiao)(xiao)費(fei)者夜(ye)間購物(wu)需求(qiu)，延長門店(dian)營業時(shi)間，搶占夜(ye)間消(xiao)(xiao)費(fei)市場，大(da)幅(fu)提升(sheng)門店(dian)營收；二是(shi)(shi)大(da)幅(fu)降低人(ren)(ren)力成本，通過無人(ren)(ren)值守(shou)模式減少人(ren)(ren)工投入，同(tong)時(shi)簡化管理(li)(li)流(liu)程(cheng)，提升(sheng)多門店(dian)管理(li)(li)效率(lv)；三是(shi)(shi)通過數據分(fen)析優化采購與(yu)商(shang)品陳列策(ce)略，盤活(huo)閑(xian)置資源(yuan)，提高(gao)資產利用(yong)率(lv)；四是(shi)(shi)全時(shi)段智(zhi)能(neng)客服與(yu)全方位(wei)安全管控，提升(sheng)消(xiao)(xiao)費(fei)者購物(wu)體驗與(yu)門店(dian)安全系數。正(zheng)如(ru)一(yi)位(wei)便(bian)利店(dian)商(shang)戶所言(yan)：“傳統便(bian)利店(dian)最頭疼的就是(shi)(shi)人(ren)(ren)工成本高(gao)、管理(li)(li)難(nan)度大(da)、營業時(shi)間受限，而‘無人(ren)(ren)值守(shou)來客云便(bian)利店(dian)數智(zhi)控策(ce)平臺’讓一(yi)臺手(shou)機就能(neng)遠程(cheng)管理(li)(li)多家(jia)門店(dian)，徹底解決(jue)了我們的核心痛(tong)點。”

開啟無人零售智能新時代，誠邀共赴行業新藍海

平(ping)臺的成(cheng)功(gong)(gong)研發(fa)(fa)，標(biao)志著西(xi)安(an)鵬(peng)迪信息科(ke)技(ji)(ji)有限公司在零(ling)售智能(neng)化(hua)領(ling)域的技(ji)(ji)術實(shi)(shi)力，更(geng)彰顯了西(xi)安(an)沃愛購網絡科(ke)技(ji)(ji)公司助力零(ling)售行業(ye)數(shu)字(zi)化(hua)轉型(xing)(xing)的責任與(yu)擔(dan)當。未(wei)來，西(xi)安(an)鵬(peng)迪信息科(ke)技(ji)(ji)有限公司將持續(xu)深(shen)耕(geng)技(ji)(ji)術創(chuang)新(xin)，基于商戶需(xu)求與(yu)行業(ye)發(fa)(fa)展(zhan)趨勢，不斷優化(hua)平(ping)臺功(gong)(gong)能(neng)，拓展(zhan)應(ying)用場(chang)景(jing)，推動(dong)技(ji)(ji)術與(yu)零(ling)售場(chang)景(jing)的深(shen)度融合，助力沃愛購實(shi)(shi)現數(shu)字(zi)化(hua)轉型(xing)(xing)，共(gong)享(xiang)無(wu)人零(ling)售行業(ye)的發(fa)(fa)展(zhan)紅利。

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